New Delhi: Silicon Valley is home to the two most valuable brands in the world. For the fourth consecutive year, Apple and Google topped the annual Interbrand Best Global Brands Report, released Wednesday.
The report estimated the value of brand Apple at $178.1 billion, up 5% from last year. Value of brand Google was estimated at $133.2 billion, an increase of 11% from last year.
Beverages brand Coca-Cola stood third in the list at an estimated brand value of $73.1 billion, a 7% dip in brand value from last year. The top 10 brands in the list included Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE.
According to the list by the global brand consultancy, the world’s five top growing brands included Facebook, Amazon, LEGO, Nissan and Adobe. Brand Facebook witnessed the maximum increase in value at $32.5 billion, an increase of 48%, followed by Amazon.com (33%), LEGO (25%), Nissan (22%) and Adobe (21%), according to the report.
Automotive brand Tesla (rank 89) and luxury brand Dior (rank 100) made it to the list of top 100 most valuable global brands for the first time.
The combined value of the top 100 brands stood at $1,796.3 billion, up 4.8% from 2015.
Read More@ http://www.livemint.com/Companies/CTfWoyBJMwyPN4C1oKePDI/Apple-Google-remain-most-valuable-brands.html
The report estimated the value of brand Apple at $178.1 billion, up 5% from last year. Value of brand Google was estimated at $133.2 billion, an increase of 11% from last year.
Beverages brand Coca-Cola stood third in the list at an estimated brand value of $73.1 billion, a 7% dip in brand value from last year. The top 10 brands in the list included Microsoft, Toyota, IBM, Samsung, Amazon, Mercedes-Benz and GE.
According to the list by the global brand consultancy, the world’s five top growing brands included Facebook, Amazon, LEGO, Nissan and Adobe. Brand Facebook witnessed the maximum increase in value at $32.5 billion, an increase of 48%, followed by Amazon.com (33%), LEGO (25%), Nissan (22%) and Adobe (21%), according to the report.
Automotive brand Tesla (rank 89) and luxury brand Dior (rank 100) made it to the list of top 100 most valuable global brands for the first time.
The combined value of the top 100 brands stood at $1,796.3 billion, up 4.8% from 2015.
Read More@ http://www.livemint.com/Companies/CTfWoyBJMwyPN4C1oKePDI/Apple-Google-remain-most-valuable-brands.html
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