Shipments of smartphones in the third quarter of 2015 grew by over 21 per cent mainly on the back of rising demand for affordable 4G devices.
According to the International Data Corporation's (IDC) Quarterly Mobile Phone Tracker, 28.3 million smartphones were shipped to India in the third quarter of 2015, against 23.3 million units for the same period last year.
In the period under review, 4G enabled devices witnessed a near three-fold increase in unit shipments over Q2 2015. Samsung emerged as the biggest 4G player in India with its sub-$150 LTE models such as Galaxy Grand Prime and Galaxy J2.
“The growth in the smartphone market was helped by rising demand for affordable 4G smartphones,” Karthik J, Senior Market Analyst, client devices for IDC, said in a statement.
E-tailers such as Flipkart, Snapdeal, and Amazon continue to drive shipments of the Chinese vendors, who have been aggressively trying to capture the 4G smartphone market in India,” he added.
The closing weeks of the quarter witnessed incremental supplies as many vendors were preparing their channels in lieu of the festive season and online mega sale programmes.
In addition, growth was also driven by low-cost phones with larger screens.
Read More: http://www.thehindubusinessline.com/info-tech/4g-drives-smartphone-growth-in-sept-quarter/article7908326.ece
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