DATA CENTERS: MAKING THE BUSINESS AND CONSUMER WORLDS GO ’ROUND

Today, a connection to the Internet is absolutely critical. Many activities require network support, from checking social media and sending emails to video conferencing with colleagues and accessing an employer’s online tools. Each time you take part in processes like these, you’re using a data center to do so.


As these and other types of technology usage grows, data center support will only become more important. Let’s take a look at just a few of the ways data centers make the world go ’round:

Consumer activities
While enterprises are certainly some of the biggest users of data center computing power, there are a range of consumer activities that wouldn’t be possible without data center support. Many of these are things people do on a daily basis, including:

Checking online bank statements.
Connecting with friends on social media.
Reading news headlines on a smartphone, tablet or laptop.
Using GPS for driving directions.
Making online restaurant reservations.
Streaming music or video services, including Netflix, Spotify and Pandora.
Each time you make a purchase online, post a photo on Facebook or visit a local business’s website, you’re relying on the support of a data center.

Industry processes
Data centers help make a whole host of corporate and industrial processes possible as well. Enterprises all over the world count on data centers for communication capabilities, the ability to access online databases and Web portals, and support for the cloud. A nearly endless list of business practices requires data center computing power, including use of VoIP and video conferencing, accessing the company’s customer relationship management or enterprise resource planning system or even chatting with a co-worker via email.

In fact, 451 Research noted in mid-2015 that businesses have been increasing their data center investments to ensure support for these critical corporate activities. Overall, around 87 percent of North American and European facility operators are sustaining or boosting their data center spending.

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